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Shania Brown - Branding

Shania Brown logos and color palette
3D sign of Shania Brown logo
Shania Brown logo painted on cracked wall
Shania Brown logo painted on brick wall

Main Goal (Brief):

Develop personal branding for Graphic Communications course for Bachelor’s degree.

The Process:

I started off sketching different ideas on Sketchbook, then saved those sketches and converted them into vectors in Adobe Illustrator. I went through several stages of revisions on my drawing of myself. Once I decided on a final version, I looked to the color palette. I was drawn to reds and greens and so I started with the shades I knew I wanted and looked up ideas for other colors that paired well with them. When I searched for images to help with my brand style pages in my brand book, I added a few more colors that kept appearing in images I had chosen.

Color logo variations

Design Results:

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